I’m a content marketer by trade. My old life involved me creating original written content for different websites. The goal of that content was not to sell a product inherently. Instead, it was to attract readers to the site and provide them value. The concept is that by offering credible content for free upfront, the consumer will come to trust, appreciate, and remember that brand when they want to make… Read More »Mattie Edits: My Own Common App Essay From 2009!