I’m a content marketer by trade. My old life involved me creating original written content for different websites. The goal of that content was not to sell a product inherently. Instead, it was to attract readers to the site and provide them value. The concept is that by offering credible content for free upfront, the consumer will come to trust, appreciate, and remember that brand when they want to make… Read More »Mattie Edits: My Own Common App Essay From 2009!
First thoughts: It’s aight. I see why she got in places. My biggest negative towards the whole thing was actually how calculated and polished the piece was. Yes, it’s a wacky Costco essay. But to a trained eye, it’s the work of a professional writer expertly crafting a work that will make a student come off well. One of the greatest magic tricks we as consultants play is making it seem like we were… Read More »Ok Fine. I’ll Write About the Awe-inspiring Costco Essay
There are two reasons it seems students choose to start non-profits: They want to look impressive on their college apps They want to help people Both of these are perfectly fine reasons to do something! But I would like to tackle each one and explain why I don’t think non-profits are the answer. 1) They want to look impressive on their college apps I don’t believe AOs believe/respect most non-profits… Read More »Why You Shouldn’t Start a Non-Profit (And What You Should Do Instead)
Hello! I have writer’s block! I don’t get writer’s block often, but when I do, it tends to be for a particular reason: it’s because I have stuff I want to write about but don’t know how. I have never – in my life – had too few things to say. It’s always the opposite problem. I pick my blog topics based almost entirely on what I want to write that day.… Read More »10 Bonus Essay Tips I Couldn’t Stretch Into an Entire Blog Post
This is an outline for any “did a cool thing” essay. “Cool thing” is purposely vague. A lot of essays fill into this category, which is good because I find they are often the easiest and most effective essays to write. If anyone has questions or wants to know more about any section, let me know. I feel like there are ways to make this better, but I’m not sure… Read More »How to Format a “Cool Thing You Did” Essay
I have read a lot of student’s essays that I neither outlined nor edited. At my old counseling job, we had something called “final review,” where editors would get a massive stack of other editor’s students’ work and we would go through them to provide a final edit. I never liked this process because I quickly found my options to be “do nothing” or “freak out and leave like 40… Read More »How to Get Noticed and Stand Out During the College Admissions Process: Have a Weird Hobby
I had nine students apply to T20 schools this year. Four of them didn’t quite have the raw numbers or ECs to hang, so I’d like to talk about the five that did. Of those five, three got in and two didn’t. Those two not getting in really bugged me. Those students were excellent and would have crushed any school in America. They’re both attending solid UCs so their lives… Read More »The One Key Difference Between My Students Who Did and Did Not Get Into T20 Schools