Essay

Mattie Edits: My Own Common App Essay From 2009!

I’m a content marketer by trade. My old life involved me creating original written content for different websites. The goal of that content was not to sell a product inherently. Instead, it was to attract readers to the site and provide them value. The concept is that by offering credible content for free upfront, the consumer will come to trust, appreciate, and remember that brand when they want to make… Read More »Mattie Edits: My Own Common App Essay From 2009!

CostcoCollegeEssay

Ok Fine. I’ll Write About the Awe-inspiring Costco Essay

First thoughts: It’s aight. I see why she got in places. My biggest negative towards the whole thing was actually how calculated and polished the piece was. Yes, it’s a wacky Costco essay. But to a trained eye, it’s the work of a professional writer expertly crafting a work that will make a student come off well. One of the greatest magic tricks we as consultants play is making it seem like we were… Read More »Ok Fine. I’ll Write About the Awe-inspiring Costco Essay

How to Create Easy, Original College Application Essay Topics. Introducing: “Half-Ideas”

In my experience, the majority of problems students run into with their application essays are based upon picking a bad topic. By “bad” I generally mean the topic falls into two categories: 1) Done to death 2) Too weird for its own good The first one I can easily provide samples for: probably my most common one is running track. A lot of students run track and want to write… Read More »How to Create Easy, Original College Application Essay Topics. Introducing: “Half-Ideas”

I Think Modern “Elite” Essay Are Terrible and Here’s Why

Early in my career, I read a book someone shared on here about how to write college essays. The first half I thought was pretty good. It went over idea brainstorming, plot structure, and how to stand out with your story. But then I got to the second half in which the counselor author showcased his favorite works. These were the essays he best though exemplified the type of work… Read More »I Think Modern “Elite” Essay Are Terrible and Here’s Why